Impacts of a National Mass Media Campaign on Walking in Scotland

Cost effectiveness of a mass media-led anti-smoking campaign in Scotland.

OBJECTIVE To evaluate the costs and outcomes associated with the Health Education Board for Scotland's general public anti-smoking campaign during the developmental stage and its first year of operation. DESIGN Cost information collected retrospectively was combined with prospectively collected effectiveness data. SUBJECTS A panel of 970 adults were recruited from a 1-in-10 random sample of...

Impact of a Mass Media Vasectomy Promotion Campaign in Brazil

Volume 22, Number 4, December 1996 and endorsement by party members4 and to educational campaigns that provide specific information relevant to sterilization candidates’ needs.5 In Africa, where vasectomy is very rarely used, a Kenyan nongovernmental organization implemented a mass media vasectomy promotion project in 1992–1994.6 The intervention, conducted by Innovative Communication Systems, ...

The National Youth Anti-Drug Media Campaign.

C o m m u n i c a t i o n S t r a t e g y S t a t e m e n t

The impact of a national mass media campaign in The Netherlands on the prevention of weight gain.

OBJECTIVE A 5-year nationwide mass media campaign aimed at prevention of overweight was organised from 2002 onwards. The present study evaluates the first campaign, which was aimed primarily at increasing awareness of weight gain. DESIGN AND SUBJECTS Data were collected by telephone interview in four independent cross-sectional surveys among non-obese Dutch adults aged 25-35 years (total n = ...

Will the government's mass media campaign on drugs work?